Hi, I'm Josie – a product designer with roots in art, craft, and cross-cultural insight.

Before stepping into the world of digital design, I spent over a decade exploring beauty, craftsmanship, and human stories through fine art and metalcraft. From painting in high school to studying product design in university, I’ve always been driven by curiosity, hands-on creativity, and a deep appreciation for detail.



Later, I dove into the world of business and marketing, earning a Master's degree in London, where I learned to connect design with purpose – making things not just beautiful, but useful and strategic. My experiences studying abroad and working with international teams shaped my ability to see design through a global, inclusive lens.

These diverse paths have shaped who I am as a designer today:
Aesthetically sensitive thanks to my fine art and design background
Business-savvy through research, testing, and data-driven thinking
Globally aware, with empathy for different users, cultures, and contexts

In the past 5+ years, I’ve led UI/UX projects from the ground up – from designing mobile apps and websites to building design systems, conducting usability research, and aligning with cross-functional teams to deliver measurable results. Whether it’s boosting engagement, simplifying complex user journeys, or crafting delightful interfaces, I enjoy solving problems that matter.

I believe design is a way of thinking, a way of caring, and a way of bridging the gap between people and technology.

Let’s create something meaningful, together.

Engaged with community

I've been an active participant in UX design meetups and even taking on the role of a teaching assistant in a mentorship program of UX team. These experiences have been incredibly rewarding, allowing me to connect with like-minded individuals who share my passion for UX design. I've relished the opportunity to engage with professionals from various companies, gaining insights into their unique problem-solving approaches within the realm of design.

Feedback from users

We later received a lot of positive feedback from participants, who shared that they felt a strong sense of connection and resonance with each other throughout the experience.These responses deeply reinforced my belief that the value of product design goes far beyond just web or app interfaces. When we extend user experience (UX) into real life—through observation, understanding, and empathy—we can truly solve problems and create meaningful value. Even small changes can have a profound and lasting impact. That, to me, is what makes UX design so fascinating.

Welcome to contact me !