Hi, I'm Josie – a product designer with roots in art, craft, and cross-cultural insight.

Before stepping into the world of digital design, I spent over a decade exploring beauty, craftsmanship, and human stories through fine art and metalcraft. From painting in high school to studying product design in university, I’ve always been driven by curiosity, hands-on creativity, and a deep appreciation for detail.

Later, I dove into the world of business and marketing, earning a Master's degree in London, where I learned to connect design with purpose – making things not just beautiful, but useful and strategic. My experiences studying abroad and working with international teams shaped my ability to see design through a global, inclusive lens.

These diverse paths have shaped who I am as a designer today:
Aesthetically sensitive thanks to my fine art and design background
Business-savvy through research, testing, and data-driven thinking
Globally aware, with empathy for different users, cultures, and contexts

In the past 5+ years, I’ve led UI/UX projects from the ground up – from designing mobile apps and websites to building design systems, conducting usability research, and aligning with cross-functional teams to deliver measurable results. Whether it’s boosting engagement, simplifying complex user journeys, or crafting delightful interfaces, I enjoy solving problems that matter.

Welcome to contact me !