2024.05 — 2024.07
Redesigned a Web3 platform to improve usability, clarity, and trust across key user flows like login, dashboard, and investment.
Get to know more about persona, user journey and their pain point
Define questions and problems
Figure out the solution
Validate ideas(Tracking data & User Interview & Usibility Test)
Get to know more about persona, user journey and their pain point
Define questions and problems
Figure out the solution
Validate ideas(Tracking data & User Interview & Usibility Test)
The product has already been launched, but it was later revised in a new version.
RemixDAO is a decentralized platform that empowers creators, curators, and communities through tokenized collaboration and governance. It combines Web3 governance, the creator economy, and social interaction, allowing users to remix content, vote on project directions, and earn rewards.
Unlike traditional DAOs focused solely on proposals, RemixDAO emphasizes participatory creation and incentivized engagement—making Web3 more accessible, interactive, and creative for a broader audience.
Product Designer
User Flow
Wireframe
UI Mockup
Design System
Figma
1 PM
1 Front-End Engineer
1. Unclear state presentation
2. Inconsistency in the operation methods between WEB and APP
3. Features that users intuitively expect but are currently missing
" I'm not quite sure what filter I'm currently using, and I don't know the differences between the filters underneath. "
At this stage, we have not conducted formal user research. However, this initial Persona is based on internal team discussions about Japanese user behavior, along with competitor analysis to infer potential user needs. It serves as a working hypothesis to guide early design decisions and will be iteratively refined as more user insights become available.
Persona 1: Yuki Takahashi – Stay-at-Home Mom
Age: 45
Location: Saitama, Japan
Occupation: Full-time homemaker
Background:
Goals:
Pain Points:
Design Implications:
Persona 2: Hiroshi Sato – Senior Crypto Investor
Age: 62
Location: Osaka, Japan
Occupation: Retired high school teacher
Background:
Goals:
Pain Points:
Design Implications:
Age: 35
Location: Toronto, Canada
Occupation: Freelance UI Developer
Background:
Goals:
Pain Points:
Design Implications:
As the crypto market becomes increasingly global, platforms must serve users across regions, languages, and regulatory environments — each with different expectations, levels of trust, and user behaviors.
This project began with a clear but complex challenge:
How might we design a scalable, secure, and user-friendly crypto platform that builds trust for Japanese users, while also preparing for multilingual expansion and international usability?
Unlike mature web2 products, crypto platforms often lack intuitive onboarding, clear explanations of features, and localized user experiences. This leads to drop-offs, mistrust, and poor conversion.
The project needed to address these layered issues:
Our UX diagnosis identified three core areas of user friction: Trust & Safety, Clarity & Simplicity, and Participation & Confidence. These pain points were further validated and broken down across key modules, including the login flow, dashboard, investment tools, and community features.
This approach ensures the product is approachable for first-time users while still delivering value and depth to experienced crypto participants.
Pain Points Summary:
Module: Login Page
Pain Points Summary:
Modules:
Dashboard
Pain points Summary:
Module: Roadmap
3.1. Problem: Lack of Trust Signals Before Login
User insight:
Web3 newcomers—such as stay-at-home mothers and senior investors—often experience hesitation or distrust when encountering a platform for the first time, especially before logging in or connecting their wallet. In the absence of visible trust signals—such as founder information, security badges, or social proof—users are more likely to suspect the site is a scam and leave immediately.
Key Symptoms
3.2. Problem: Dense Paragraphs Impede Readability & Engagement
User Insight
The initial Roadmap module communicated product vision and feature updates in dense, paragraph-style text blocks. This format proved overwhelming for users with limited Web3 knowledge, making it difficult to scan or engage with the content effectively.
Key Symptoms
Based on the product’s positioning and core audience — crypto users primarily in the Japanese market — the design goals for this unauthenticated landing page focused on the following:
Design strategies
At the start of the project, I posed the following How Might We questions to guide the design direction:
This strategy was developed to address three core user pain points: lack of trust in unfamiliar platforms, limited understanding of crypto products, and inconsistent brand presence across languages and regions. To solve these, I implemented a modular and scalable design system that aligns with user needs and supports global expansion.
1. Persona-driven modular content strategy
The landing page was structured around three key user types—crypto beginners, older/cautious users, and global investors—using modular sections to surface relevant content:
2. Clear visual hierarchy and content structure to reduce bounce
To keep unauthenticated users engaged, content is broken into digestible blocks using headings, icons, and concise copy. Each section ends with a clear call-to-action (e.g., “Learn More,” “Start Wallet Setup”), guiding users toward conversion without overwhelming them.
3. Scalable system for multilingual rollout
The design uses a flexible, modular architecture that enables fast adaptation to English, Traditional Chinese, and other language markets. This ensures visual consistency and supports future localization without sacrificing efficiency or clarity.
Why Choose Option A Over Option B – Reveal credibility indicators early on
Chosen (A):
Display RemixDAO’s philosophy, roadmap, audit info, and social proof directly on the landing page.
Not Chosen (B):
Keep this information inside the dashboard after login.
Rationale:
Since the target users (Web3 beginners such as Japanese housewives and older investors) are especially sensitive to scams and trust signals, we prioritized showing core credibility elements early—before login. This includes the roadmap, security audit, and community feedback, helping users form a sense of safety and legitimacy right away.
Trade-off:
Displaying more content on the landing page increased cognitive load and screen length. We addressed this by breaking down the information into clear sections, using concise text, icons, and collapsible FAQ to improve scannability.
PM / Engineer Discussion:
We aligned with the PM on the need to reduce pre-login bounce rates by emphasizing security. Engineers were concerned about loading performance, so we adjusted the implementation to lazy-load heavier modules.
Validation:
Why Choose Option A Over Option B – Credibility Signals on Landing Page
Chosen (A):
Display roadmap, security audits, and community stats directly on the landing page.
Not Chosen (B):
Place all trust-building information behind the login wall.
Rationale:
Our research showed that Web3 beginners are particularly anxious about scams. Surfacing legitimacy cues early builds confidence and reduces bounce rate. It aligns with mental models users carry from Web2 (e.g., seeing trust badges on bank sites).
Trade-off:
Validation:
Follows industry best practices (e.g., SwissBorg, Lido). Google UX research also supports early exposure of trust elements to boost engagement.
Why Choose Option A Over Option B – Modular Feature Display Design
Chosen (A):
Use modular content blocks with icons, titles, and short descriptions to explain RemixDAO’s key features and vision.
Not Chosen (B):
Use a traditional long-paragraph format to sequentially explain all aspects (philosophy, security, features, FAQ).
Rationale:
The modular approach improves readability and scanning, especially for users unfamiliar with Web3 terminology. It also allows better visual hierarchy and future scalability for new sections.
Trade-off:
Modular cards take up more vertical space and may push important CTAs further down the page. We addressed this by prioritizing visual balance and placing key CTA buttons (like "Launch App") both at the top and in mid-scroll locations.
PM / Engineer Discussion:
The PM agreed modular design supports progressive content disclosure and user-friendly pacing. Engineering flagged responsiveness as a concern—so we used a flexible grid system with breakpoint support across screen sizes.
Validation:
Prototype
Why Choose Option A Over Option B – Conditional Stepper Login Flow
Chosen (A):
Implement a conditional login stepper that adapts based on user status (new vs. returning).
Not Chosen (B):
Use a static, universal stepper where all users go through the same 3 steps regardless of prior status.
Rationale:
User testing insights and persona analysis (e.g., Yuki and Daniel) revealed that a one-size-fits-all login flow frustrates returning users while confusing new users. By adapting the flow based on wallet connection and NFT verification status, we reduced friction for beginners and eliminated redundancy for advanced users.
Trade-off:
Complexity: A conditional flow requires more engineering logic (real-time wallet/NFT checks, fallback states, UI state management).
Collaboration & Constraints:
Engineers raised concerns about cross-chain data inconsistency and latency. We mitigated this by caching wallet/NFT status and modularizing step components.
Validation:
This pattern is used in Zapper.fi and Zengo. Also supported by Nielsen Norman Group's progressive disclosure principle, which shows that step-based guidance improves task completion in unfamiliar workflows.
Why Choose Option A Over Option B – Visual Redesign to Avoid Phishing-like Look
Chosen (A):
Simplify hero section visuals, tone down NFT emphasis, and reinforce secure, financial-service-like layout.
Not Chosen (B):
Keep the original NFT-dominant visual direction.
Rationale:
Too much NFT focus confused users about platform purpose, making it look like a collectible trading site rather than a DeFi product. Reframing the page clarified platform value and reinforced professionalism.
Trade-off:
Validation:
Nielsen Norman Group (NNG) – Trust and Credibility in Design
“First impressions matter. Visual design that resembles scam or low-quality websites causes users to immediately distrust the content, regardless of functionality.”
Overly flashy or non-contextual imagery (e.g., NFTs in a finance product) triggers suspicion.
Google UX Playbook – Finance/Crypto VerticalRecommends using reliable, clean, and purpose-aligned visuals to build trust — especially for crypto and fintech products where legitimacy is a major concern.
Excessive use of gamified/NFT elements can reduce perceived security, especially for first-time users.
Additional explanation
To accommodate different user scenarios, we designed a dual-layer asset entry interface:The Overview page provides a high-level snapshot of on-chain assets, helping users quickly build trust and gain a clear sense of their portfolio.
The Dashboard, on the other hand, supports actionable tasks such as one-click harvesting and strategy-level management, serving as the operational hub for Web3 users.
Why Choose Option A Over Option B?
Chosen (A):
Design a unified wallet dashboard displaying assets, NFTs, and rewards across multiple blockchains (ETH / BSC / Arbitrum) on one page.
Not Chosen (B):
Require users to switch chains manually to view their wallet data for each network separately.
Rationale:
Users often expressed confusion and friction when navigating fragmented wallet data across different chains. Manual switching added unnecessary cognitive load and disrupted their task flow.By consolidating all data into a single dashboard, we helped users understand their total financial position and perform cross-chain actions (e.g. claim rewards) with confidence and efficiency.This approach aligns with industry patterns seen in Zerion and Zapper, where cross-chain asset visibility is standard. It also supports trust-building by clearly showing what’s connected and where assets reside.
Trade-off:
Validation:
To reduce user friction and enable a more intuitive DeFi experience, we adopted a unified cross-chain wallet layout. This design pattern has been validated by market-leading tools such as Zerion and Zapper, and aligns with usability principles from Nielsen Norman Group and Google’s UX Finance Playbook. Behavioral metrics from these tools have shown significant increases in user engagement and task completion when fragmentation is minimized.
Prototype
Why Choose Option A Over Option B – Error Recovery Design
Chosen (A):
Design user-friendly fallback states with action links (e.g., “No NFT? Buy now”, “Already registered? Go to Dashboard”).
Not Chosen (B):
Show generic error messages or dead-end states.
Rationale:
Without guidance, users encountering errors felt lost and left the site. Recovery flows prevent drop-off, especially for users unfamiliar with blockchain error codes.
Trade-off:
Validation:
Nielsen Norman Group (NNG) – Error Prevention & Recovery
“Good error messages should explain the problem clearly, indicate how to fix it, and allow users to continue, rather than leaving them stuck.”
Google UX Playbook – Finance & Crypto Products
Emphasizes the importance of providing clear calls to action (CTAs) in empty or error states to improve user trust and engagement.
Products that offer recovery options in these moments see improved retention and lower bounce rates.
Why Choose Option A Over Option B?
Chosen (A):
A modular dashboard that integrates asset overview, reward cards, and one-click operations. Additional features such as historical earnings, chain-switching alerts, and strategy details are presented in clearly defined blocks or contextual pop-ups.
Not Chosen (B):
A multi-tab structure that separates asset overview and strategy operations into distinct pages (e.g., TVL, Rewards, Governance), requiring users to switch between views to complete tasks.
We observed that Web3 users’ most frequent actions involve cross-chain balance checks, reward harvesting, and strategy review. Requiring users to switch tabs repeatedly increases friction, reduces task efficiency, and disrupts contextual understanding.By adopting a modular single-page design, users can operate within a centralized “control hub,” enabling quick access to information and seamless action flows without losing context.This approach aligns with leading Web3 tools like Zapper and Zerion, which adopt similar information architecture to reduce learning curves and support power users.
Rationale:
Trade-off:
PM / Engineering Discussion:
Validation:
Although we did not conduct formal usability testing, this design approach has been validated by industry-leading Web3 platforms and aligns with established UX principles:
In the design of RemixDAO’s Dashboard, we observed that although the active chain (e.g., “PancakeSwap V3”) is displayed at the top, beginners may not easily associate the data modules on the screen with that specific chain.To enhance users’ clarity and trust in the “data source,” we reinforced the connection between “chain” and “data module” through visual and contextual cues.
Why Choose Option A Over Option B?
Chosen (A):
In the Dashboard title, we explicitly label “PancakeSwap V3” and add a secondary label “Data Source: PancakeSwap V3,”
paired with consistent naming across modules and charts (e.g., “Total Assets in PancakeSwap V3”), to help users build mental clarity of the data origin.
Not Chosen (B):
Only showing “PancakeSwap V3” as a dropdown in the top right fails to visually connect the source with individual data modules and may be unclear in meaning or context.
Rationale:
In early usability testing, we found that beginners often misunderstood the meaning of “chain” or had trouble identifying
which module belongs to which data source. For example, assuming the pie chart shows cross-chain data instead of chain-specific assets.
This aligns with NN/g’s design heuristics:
“Expose system status clearly and match it with user expectations to reduce cognitive effort.”
Trade-off:
Cost:
Benefit:
PM / Engineering Collaboration:
Validation:
Prototype
Why Choose Option A Over Option B – Clear Selection State
Chosen (A):
Use explicit state labels (e.g., “Working” / “Not Working”), status chips (e.g., “Selected”), icons, and tooltips to indicate interaction state.
Not Chosen (B):
Use only a blue highlight box or color changes to suggest selection without clear labels or supporting cues.
Rationale:
Users—especially beginners like Yuki or older investors like Hiroshi—often feel anxious when they’re unsure whether an action has been registered. A simple blue box alone caused confusion in user testing simulations. Adding multiple visual and textual cues ensures confidence and avoids misinterpretation of system status.
Trade-off:
Adding status chips and iconography increases visual density and may reduce minimalist aesthetics. Tooltips and animations require additional implementation time and QA to ensure consistency across different screen sizes.
PM / Engineer Discussion:
We discussed with PMs the balance between clarity and visual load. Engineers raised concerns over state logic syncing across strategy lists, so we modularized the components and used shared context states to avoid logic duplication.
Validation:
While no formal user testing was conducted, this pattern is backed by Nielsen Norman Group’s guidelines on “recognition over recall” and is widely used in apps like Zapper and Lido. Internally, we ran informal reviews with non-crypto team members who were able to identify selected states more reliably after the change.
Why Choose Option A Over Option B – Tooltip for Jargon Explanation
Chosen (A):
Add tooltip components for key terms like Deposit, Pending Token, Strategy, etc.
Not Chosen (B):
Rely on longform descriptions elsewhere or expect users to learn externally.
Rationale:
Tooltips provide non-intrusive, just-in-time clarification for Web3-specific jargon, helping users like Yuki gain confidence and reducing fear of misoperation.
Trade-off:
Validation:
Backed by NN Group’s principle of progressive disclosure and Google’s Material Design practices.
Why Choose Option A Over Option B – Integrated Task Interface (FAB + Expandable Strategy Cards)
Chosen (A):
Design a unified task area with expandable strategy cards (for Claim, Withdraw, Estimate), and a floating action button (FAB) for universal actions like Swap.
Not Chosen (B):
Separate these actions across multiple modals and subviews, with no persistent or universal action access.
Rationale:
This task-driven layout reduces context switching and supports user flow from information to action. For example, Daniel (a frequent investor) can quickly act on data without jumping between screens, while Hiroshi benefits from structured and visible options. The FAB improves discoverability and mobile usability.
Trade-off:
FAB positioning must be tested on various screen sizes to prevent overlap or accidental taps. Keeping all actions on one page increases technical complexity due to state management and conditional rendering within cards.
PM / Engineer Discussion:
PMs aligned on task efficiency as a design priority. Engineers noted scroll-state management and FAB placement on mobile would require safeguards. We resolved this with scroll tracking, minimum component spacing, and adaptive FAB behavior.
Validation:
We referenced successful examples from Zapper, Beefy, and Zerion—platforms that integrate action modules within main dashboards. These tools also employ tooltips and modular layouts to simplify complex DeFi workflows.
Prototype
In the Club module, users are not merely selecting strategies—they are actively comparing top performers, exploring patterns, and evaluating outcomes. This design flow was built around that competitive and comparative mindset.
Why Choose Option A Over Option B – Modular Card Layout for Readability
Chosen (A):
Use modular cards (Leaderboards, Participants, Strategy Cards) with grouped color sections, icons, spacing, and tooltips to improve readability and information hierarchy.
Not Chosen (B):
Display all participant data and strategy info in a single flat table, stacking dense content in one view.
Rationale:
For beginner users and older investors, dense layouts lead to cognitive overload and disengagement. A modular design helps segment content, reduce anxiety, and enable faster comprehension and comparison.
Trade-off:
Validation:
No formal A/B test, but backed by NN/g research showing card layouts improve scan efficiency by 27–40%, and validated by tools like Zapper and Zerion
Why Choose Option A Over Option B – CTA Buttons with Immediate Feedback
Chosen (A):
Referral Link button triggers a toast notification confirming success (“Link copied”).
Not Chosen (B):
No feedback on click, leading users to think the button is broken.
Rationale:
Web3 platforms must establish trust. Toast messages provide non-intrusive, real-time confirmation that reassures users and reduces perceived system failure.
Trade-off:
Validation:
Why Choose Option A Over Option B – Unified Sidebar Filter Panel
Chosen (A):
Use a unified sidebar panel to consolidate all filtering options (Layer, Parent Name, User Name, Strategy Tier, Asset Pair, Top N Users, Custom Range), supporting multi-selection and filter summary management.
Not Chosen (B):
Distribute filters across multiple UI elements, such as top toolbars, table columns, and dropdowns in various sections, without centralized management.
Rationale:
To support users in comparing and exploring strategies within the Club module, we needed a filtering system with clear structure, scalability, and low cognitive load. A sidebar allows centralized control of filters, supports expandable "Show More" sections, and avoids the pitfalls of dropdown overload and long option lists from the original design. This makes it easier for users to understand available conditions and apply precise filters.
We also introduced a "Selected Filters Row" that enables users to remove conditions easily, avoiding inefficient back-and-forth toggling within lengthy forms and improving both usability and transparency.
Trade-off:
Engineering Collaboration:
Worked with engineers to implement a collapsible drawer architecture, ensuring it remains usable under responsive conditions (RWD).
Validation:
Why Choose Option A Over Option B – Sidebar Filter with “Show More” for Large Datasets
Chosen (A):
Consolidate all filters in a sidebar with groupings, expandable “Show More” sections, and a filter summary at the top for quick review and deletion.
Not Chosen (B):
Use dropdowns to list hundreds of options, leading to unmanageable scroll and user frustration.
Rationale:
Dropdowns are not scalable for complex or large datasets. A sidebar improves scannability, supports multi-condition filtering, and maintains visual structure.
Trade-off:
Validation:
Why Choose Option A Over Option B – Strategy Segmentation Instead of Flat Table
Chosen (A):
Split strategy display into Active / Inactive groups and modular views with sorting/filtering logic, avoiding a flat, overloaded table.
Not Chosen (B):
Display all strategy data in a single 20-column-wide table.
Rationale:
Segmentation reduces visual strain and aligns with user mental models. Filtering by status also allows users to focus only on relevant content and make decisions faster.
Trade-off:
Validation:
Why Choose Option A Over Option B – Collapsible Sidebar Menu
Chosen (A):
Design the sidebar (filter menu) to be collapsible and expandable based on user interaction.
Not Chosen (B):
Keep the sidebar fixed and always visible, occupying a static portion of the screen.
Rationale:
The collapsible sidebar provides better flexibility for different user workflows and screen sizes. When users are actively filtering or comparing data (e.g., in the Club module), they can expand the menu to adjust conditions. When they want to focus on reading or comparing strategies, collapsing the sidebar increases usable screen space and reduces visual noise.
This supports:
PM / Engineer Discussion:
Validation:
Prototype
How to design a mobile website?
Why Choose Option A Over Option B?
Chosen (A):
Modularize the search, sort, and filter functions as separate components:
Not Chosen (B):
Continue with the desktop logic: all functions stay as horizontally-aligned top dropdowns. Sorting and filtering use compact dropdowns, and search remains as a fixed field.
Rationale:On mobile, screen space is limited. Forcing in a full search bar, dropdowns, and toggles would cause visual overload and make interaction harder.
So we modularized the actions into a "single-task mode":
Users tap to open, complete the task, and return.
This reduces distraction, supports focus, and minimizes accidental taps.
Additional considerations:
Trade-off Summary:
PM / Engineering Collaboration:
Validation:
Benchmarked mature Web3 apps like Zapper, Zerion, and CoinMarketCap—all of which use a similar drawer-based modular mobile UI.
Why Use a Horizontally Scrollable Table on Mobile?
In the Club module of this product, the user’s primary task is to compare different users’ strategy combinations and total earnings — a typical “horizontal comparison” behavior. To support this task effectively on mobile, we made the following key design decisions:
Chosen (A):
A horizontally scrollable table card layout:
Not Chosen (B):
Use an accordion layout where each user’s data expands one at a time, limiting visibility to a single user’s strategy at once — making side-by-side comparison impossible.
Rationale:
Goal-driven interaction:
Users want to know “Who earns the most?” or “Who has the best strategy mix?”
These comparison tasks require aligned columns and visual parallelism across multiple users.
An accordion layout disrupts this flow and reduces comparison efficiency.
Data structure consistency:
We retained the same column-based table structure as the desktop version to maintain cognitive consistency across devices, making it easier for users to learn and adapt.
Visual design support:
To guide users intuitively toward horizontal scrolling, we incorporated:
Trade-off Summary:
Validation:Zapper (Web3 Asset Tracker)
Uses horizontally scrollable asset cards + frozen user info columns for side-by-side strategy comparison.
CoinMarketCap / CoinGecko
"Compare" feature and token data tables use horizontal scroll for aligned metric comparison (e.g., TVL, price).
TradingView Mobile App
Technical indicators (charts, RSI, volume) displayed in scrollable cards with frozen asset/time labels — familiar to financial users.
Design Guidelines
Prototype
To evaluate whether the redesign achieved its goal, I defined the following success indicators:
This redesign aimed to improve trust, usability, and content clarity in a crypto investment context where users often feel overwhelmed or skeptical. By refining the visual language (e.g. simplifying the hero section, reducing NFT dominance), implementing modular layouts, and reworking filters and asset displays, we expected:
While formal user testing was not conducted due to timeline and access constraints, these patterns are validated across platforms like Zapper, CoinGecko, and TradingView. Future validation could be conducted through A/B testing or tracking scroll depth, click-throughs, and strategy selection conversion.
1. Designing for Trust is Critical in Web3
This project deepened my understanding of how trust and perceived legitimacy directly impact user onboarding in Web3. Unlike traditional products, users often hesitate before even connecting their wallet—so visual clarity, upfront communication, and transparency (e.g., roadmap, audits) are essential in creating a trustworthy first impression.
2. Balancing Simplicity and Depth for Multiple User Types
One of the biggest challenges was designing for a diverse user base—from non-technical Japanese users to global crypto investors. I learned to prioritize progressive disclosure, using clear language and modular UI to keep things simple without limiting advanced functionality.
3. System Thinking Helps Reduce Fragmentation
Fragmented UI and inconsistent flows across versions (V2, V3, Arbitrum) created friction. This project reinforced the importance of systematic design thinking: creating reusable components, consistent interaction models, and scalable layouts that reduce confusion and support long-term growth.
4. Collaboration with PM and Engineers Shapes Feasibility
Working closely with the PM and engineers helped me frame solutions that were not only user-centric but also technically feasible within our timeline. It reminded me that great UX happens when design, product, and engineering are aligned.
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